Zecco - Why it's (a) Free for All

If you've never heard of Zecco and you actively invest or trade, you should probably check it out. Zecco is like E*Trade or ShareBuilder, but Free. I know what you're thinking: "Free at what price?" My one word answer: Complexity. Despite my years of computer and technical training, the task of funding my account has been confusing and overly complicated, at best. I haven't even started trading yet! However, for 40 trades a month, I'll keep trying.